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An email list belongs to you. No algorithm decides who sees your message, and no platform can take your contacts away. This page covers what you need to get started: the right tool, a clean sign-up and the first emails that run on their own.
I send my own newsletter with Listmonk, open-source software that runs on my own servers. These articles show what a setup like that looks like and where a hosted service gets you there faster.
If you send marketing emails, you need your subscribers' consent. The article on double opt-in explains how a sign-up with a confirmation email works. This page is not legal advice.
Guides, tools and templates for your newsletter.
9 matching articles
Starting a newsletter
November 6, 2026 · 11 min read
How to start a newsletter in six steps: the promise, a cadence, a free tool, double opt-in, a welcome email and a first issue. Using my own as the example.
Read the article: How to Start a Newsletter: My Own SetupStarting a newsletter
November 6, 2026 · 11 min read
AI newsletter generator or writing with Claude? What one-click tools, built-in AI and a general assistant do, what they cost, and a brief to copy.
Read the article: AI Newsletter Generator vs. ClaudeStarting a newsletter
November 6, 2026 · 14 min read
Copy-and-paste email newsletter template: welcome email, a structure for every issue, subject line patterns, the legal footer and a Claude prompt.
Read the article: Email Newsletter Template and Welcome EmailTools compared
November 6, 2026 · 13 min read
Newsletter platforms compared: free plan limits of Brevo, MailerLite, Mailchimp, CleverReach, Kit and self-hosted Listmonk, plus data location and DPAs.
Read the article: Newsletter Platforms Compared: Free PlansTools compared
November 6, 2026 · 12 min read
Brevo review, November 2026: what Free, Starter and Standard cost, the contact and sending limits, where data is hosted, and when to pick an alternative.
Read the article: Brevo Review: Pricing, Limits, AlternativesTools compared
November 6, 2026 · 13 min read
Mailchimp alternatives compared: Mailchimp pricing, free and paid tools from Europe, self-hosted Listmonk, and moving your list with consent records.
Read the article: Mailchimp Alternatives (Free and Paid)Tools compared
November 6, 2026 · 13 min read
Self-hosted email marketing software compared, then Listmonk in practice: Docker setup, SMTP, SPF, DKIM, DMARC, bounces, backups and what stays with you.
Read the article: Self-Hosted Email Marketing with ListmonkSign-up and automation
November 6, 2026 · 12 min read
Double opt-in explained: how it differs from single opt-in, when EU and German law expect it, and the five parts of a clean confirmation flow.
Read the article: Double Opt-In: Email Setup and Legal BasicsSign-up and automation
November 6, 2026 · 13 min read
Email automation for small business: which tools automate on a free plan, how to build a welcome sequence email by email, and my own mini-course.
Read the article: Email Automation: Tools and a Welcome SeriesIn the AI Employee Framework you learn to run your work with AI employees, including the content that goes into your emails.
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