Topic overview

Understanding and using Claude right

My entire AI workforce runs on Claude: eight employees, from accounting to content, each with their own job and their own personnel file. That is not brand loyalty, it is a working decision. Because the question that changes your day-to-day is not which model leads the benchmarks. It is: can I turn this AI into an employee that knows my business and delivers every week?

That takes three things, and exactly those brought me to Claude. First, a place for permanent knowledge: Claude Projects are, to me, an employee’s personnel file, and every conversation starts with that knowledge instead of from zero. Second, definable ways of working: with Skills I write work instructions once, and after that they are infrastructure. Third, a route into my real systems: with Claude Code my employees work directly in my files and folders, managed in German, not in code.

I’m a developer and haven’t written a single line of code myself in 1.5 years. What I do instead: hire, onboard and manage employees, just digital ones. On this page you’ll find all my Claude content in one place, from the price comparison to Projects and Skills to making sense of Claude Cowork. If you don’t know the principle behind it yet, start with the fundamentals page Hire an AI employee.

The articles

How much does Claude cost?

Claude Pricing and Plans Explained

Free, Pro for 20 dollars, Max for 100 or 200 dollars: all plans in one table, what Claude Code costs (spoiler: nothing extra) and which plan you really need to get started. As of August 2026.

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Why Claude instead of ChatGPT?

Claude Over ChatGPT: My AI Employees

Most solo business owners are ChatGPT power users and still only scratch the surface. Why my workforce runs on Claude: Projects as personnel files, Skills as work instructions, Claude Code as the gateway to my systems.

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Using Projects the right way

How to Use Claude Projects Right

Most people use Claude Projects as topic folders. The better way: one Project per role, run like a personnel file. Which instructions belong in it and why feedback goes into the file instead of the chat.

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Making sense of Claude Cowork

Claude Cowork: What It Does, Who It's For

Anthropic's agent for everyone who doesn't want a terminal: Claude works directly in your folders and delivers documents, spreadsheets and presentations. What Cowork can do, what it costs and how it differs from Claude Code.

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Frequently asked questions about Claude

How much does Claude cost?

There is a free entry point. The Pro plan costs 20 dollars a month and includes Claude Code and Claude Cowork, the Max tiers cost 100 and 200 dollars (as of August 2026). For building your first AI employee, Pro is enough. All details: Claude costs and plans at a glance.

Can I use Claude in German?

Yes, completely. You write in German, Claude answers in German, and instructions, Projects and Skills work in German too. I even run Claude Code entirely with German sentences, not with commands.

Do I need programming skills?

No. Your first AI employee is created entirely in the Claude app, without a single line of code: create a Project, give it a role, hold the onboarding conversation. Claude Code is the later expansion stage, and you run that in plain language as well. The process is described in Hiring an AI employee.

What is the difference between Claude, Claude Code and Claude Cowork?

Claude is the chat app with Projects and Skills. Claude Code and Claude Cowork are two ways Claude works independently in your files and systems: Code in the terminal with maximum control, Cowork as an app without a terminal for office and knowledge work. The full picture: Claude Cowork: what it can do and who it is for.

Is Claude better than ChatGPT?

I don't answer the benchmark question, it doesn't change your day-to-day. My decision came down to three practical reasons for Claude: permanent knowledge in Projects, work instructions as Skills, and the direct route into my systems. Whether that applies to you is covered in Claude instead of ChatGPT. And if ChatGPT is enough for you today: don't switch because of a blog article.

Don’t operate Claude. Manage it.

In the community you hire your first AI employee: load a ready-made package, hold the onboarding conversation, first result after about an hour.

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