Topic hub
Getting found on Google and in the answers of ChatGPT, Perplexity and Google's AI Overviews: that is what this page is about. You will find the basics for small businesses, guides for audits, Search Console and indexing, and where optimising for AI search stands today.
My own website is the test case. Ralf, my AI employee for websites, builds it, and Sebastian, my AI employee for SEO and GEO, writes the articles and measures what they bring.
Nobody here promises rankings. Where the evidence is thin, as with some of the hype around AI search, the article says so.
Pick an area or search for a term.
24 matching articles
Getting started
September 19, 2026 · 21 min read
Small business SEO in the order that matters: being findable at all, answering the question people ask before buying, showing up locally, measuring after.
Read the article: SEO Basics for Small BusinessesGetting started
September 16, 2026 · 16 min read
SEO agency or DIY: the four criteria that decide it, how to spot a bad offer, and why the answers your customers search for must come from your business.
Read the article: Hire an SEO Agency or Do It Yourself?Getting started
September 19, 2026 · 25 min read
How to get found on Google when your customers come from one area: your business profile, identical details everywhere, reviews, and pages for locations.
Read the article: How Do I Get Found on Google? Local SEOContent, structure and links
November 6, 2026 · 14 min read
SEO content writing with AI: check search intent, add your own evidence, fact-check every claim, get a second review. Plus what Google says.
Read the article: SEO Content Writing with AIContent, structure and links
November 6, 2026 · 14 min read
Topic clusters explained: how to scope a topic, map one question to one page, structure the pillar page, link it all and check that the links are live.
Read the article: Pillar Pages and Topic ClustersContent, structure and links
November 6, 2026 · 12 min read
Internal linking audit in five steps: find orphan pages and missing links, what Google says about internal links, and a real check of 401 posts.
Read the article: Internal Linking: Finding the Links You MissContent, structure and links
November 6, 2026 · 14 min read
Link building SEO for small sites: what backlinks still do, what Google's spam policies forbid, and seven honest ways to earn links. As of November 2026.
Read the article: Link Building for Small SitesContent, structure and links
November 6, 2026 · 13 min read
Schema markup checker guide: Rich Results Test vs Schema Markup Validator, which types Google still shows in November 2026, and a check of 873 pages.
Read the article: Schema Markup Checker: Which Tool Tests WhatContent, structure and links
November 6, 2026 · 13 min read
Programmatic SEO builds pages from a dataset and a template. When it works, when Google calls it scaled content abuse, and what AI agents change.
Read the article: Programmatic SEO with AI AgentsAudits, Search Console and indexing
September 17, 2026 · 16 min read
An SEO audit with AI: what gets checked, which free tools are enough, and where AI measures, interprets, or invents. Seven steps with a source per figure.
Read the article: How to Run an SEO Audit With AIAudits, Search Console and indexing
September 18, 2026 · 20 min read
Which SEO audit tools give you real data about your site, which only estimate, where the free tier ends, and when a paid subscription is actually worth it.
Read the article: SEO Audit Tools ComparedAudits, Search Console and indexing
September 20, 2026 · 15 min read
Search Console setup: domain property or URL prefix, verifying ownership, submitting your sitemap, and reading the first reports the way they are meant.
Read the article: Setting Up Google Search ConsoleAudits, Search Console and indexing
November 4, 2026 · 14 min read
Google indexing request explained: URL Inspection, Request indexing, sitemaps, the daily quota, index statuses, and how an AI agent uses Search Console.
Read the article: Google Indexing Request: When It HelpsAudits, Search Console and indexing
November 4, 2026 · 15 min read
How to submit your site to Bing: account, import from Google Search Console, verification, sitemap, IndexNow with a key file, URL inspection, AI citations.
Read the article: Submit Your Site to Bing: Setup and IndexNowAudits, Search Console and indexing
November 6, 2026 · 12 min read
SEO reporting with AI: what goes into a weekly report, what doesn't, how an AI employee pulls the data read-only and measures before and after.
Read the article: SEO Reporting With AI: A Weekly ReportAI search and GEO
September 18, 2026 · 23 min read
Generative Engine Optimization explained: how AI answers differ from search results, what is documented to work, and how to measure citations.
Read the article: What Is Generative Engine Optimization?AI search and GEO
September 20, 2026 · 17 min read
Optimizing a website for AI search: which crawlers to let in, why your text has to be in the HTML, how to handle sources and dates, and what you can skip.
Read the article: Optimizing Your Website for AI SearchAI search and GEO
November 4, 2026 · 9 min read
Google AI Mode explained: how it works, what is available in Europe, how to avoid it and what it means for small businesses with a website.
Read the article: Google AI Mode: What It Is and How It WorksAI search and GEO
November 6, 2026 · 10 min read
How to rank in AI Overviews, per Google's own docs: the three conditions, what to skip, what Search Console reports and what opting out costs your site.
Read the article: How to Rank in AI Overviews: Google's AnswerAI search and GEO
November 6, 2026 · 14 min read
llms.txt without the hype: what the proposal is, what Google, OpenAI, Anthropic and Perplexity say, what the data shows, and when the file is worth it.
Read the article: llms.txt: Hype vs. EvidenceAI search and GEO
November 6, 2026 · 13 min read
AI visibility tracking: what Search Console and Bing report, how a prompt set covers ChatGPT, what tools cost, and why every number stays fuzzy.
Read the article: AI Visibility Tracking: How I Measure ItTools and tests
October 19, 2026 · 13 min read
Claude SEO in practice: Claude Code with skills, measuring tools and MCP servers, plus how to set up the SE Ranking MCP safely and where its data stops.
Read the article: Claude SEO: SEO With Claude Code, Skills, MCPTools and tests
October 18, 2026 · 17 min read
SE Ranking review with real numbers: search volume, gaps, backlinks, audit and AI search via API and MCP, measured against Search Console.
Read the article: SE Ranking Review: API, MCP and Real NumbersTools and tests
October 17, 2026 · 13 min read
Case study: my AI employee for SEO does seven tasks once without and once with an SEO data tool. Setup, locks, results and what came of it.
Read the article: AI Employee With and Without an SEO ToolIn a strategy session we look at your website together and work out which step makes sense for you next.
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