Kevin Welter.
ENDE

My AI employee

Ads, ready for your approval.

Susi has been running in my business since July 17, 2026, and there's a ready-made template for her in Premium.

I give Susi a goal: community, webinar or retargeting. She comes back with a complete campaign: a competitor research pass through the Ad Library, a map built from real audience wording, copy following a fixed four-step structure, images as static HTML plus an AI image layer, and a campaign already set up in the Meta account, forced into paused status by design. I'm the one who flips it live.

Join the communityRead first: Learning Claude
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47 reports

Reports since launch

3,000–4,000 impressions

Process value before a verdict

Paused

Forced starting state

AI ads employee

A real workday

Numbers from Susi's own course and from 47 reports of her real operation since July 17, 2026.

47 reports

Reports since launch

3,000 to 4,000 impressions

Test window before any verdict

€60/purchase

Kill threshold

Her own course (Lesson 12, "Measuring and Deciding") runs one fixed rule through every campaign: Susi tests for at least three full days or 3,000 to 4,000 impressions before passing a verdict, and decides using fixed if-then rules: kill, scale by 20 percent, or keep running, never by gut feel.

In real operation, she has carried that rule through under real pressure. The closing report from September 1, 2026 shows two Claude Community purchase campaigns that had together spent €705.99 for seven paying new members, €100.86 per purchase, above the hard €60 kill threshold set on August 30, 2026. Susi's verdict: kill, pause, with the reasoning that the best hook isn't dead, it just ran out of its test window. On September 19, 2026 she also extended her own analytics tool, because a change to the Skool links surfaced a new traffic source her script didn't recognize yet: she added it to the source list, left the existing table's column order untouched so old rows stay readable, and ran her 15 automated tests green afterward.

Susi for your business

Your offer needs different ads. Susi's testing logic stays.

Susi does not copy my community campaign. You give her the objective, audience, platform rules, budget boundaries and the metric she should use to evaluate performance.

How I use her

Research, build and evaluate community campaigns

Susi develops ad variations, creates campaigns in a paused state and evaluates them against a defined test window and explicit kill or scale rules.

Adapted to you

Your funnel and your success metric

You replace the offer, audience, conversion goal and thresholds. Susi turns those into suitable research, ad logic and reporting without ever launching a campaign on her own.

What you change

  • Offer and audience
  • Conversion goal and funnel
  • Budget, test window and thresholds
  • Approval and reporting

Other possible uses

  • Webinar registration
  • Lead magnet
  • Retargeting
  • Local offer

The process stays: Research the market and its language first, test variants with control, always start paused and decide against rules set in advance.

The tools she works with

Susi has her own course in my community and her own analytics tool that she maintains herself:

01

Understand competitors first

Ad Library research on competitors as the first step of every campaign.

02

Map audience language

An audience map built from real target-audience wording instead of guesses.

03

Build ads systematically

Copy written to a fixed four-step structure, images as static HTML plus an AI image layer.

04

Evaluate results reliably

Her own analytics script, which she extends herself and secures with automated tests, most recently 15 of 15 green on September 19, 2026.

What she can't do, where I approve

She never spends a euro herself. Every campaign the Meta ads connector creates starts forced into paused status by design. Flipping it live is my move alone.

Nothing goes live externally on her own: no emails, no live campaigns, no budget or entity changes without my explicit approval in that specific case. Reading is always allowed.

No invented numbers. If data is missing, she says so instead of estimating.

Attribution runs strictly on Hyros, not on Meta's own attribution; Meta only serves delivery diagnostics (CPM, CTR, hook rate).

Meta's advertising rules are mandatory: no personal attributes in targeting, no unrealistic promises, AI images get labeled.

Learn the process. Or load Susi directly.

Standard

Standard: build it yourself

$5a month

Learn the structure, rules and approval gates, then adapt Susi to your own business.

  • Understand the build step by step
  • Adapt rules and examples to your own business

Premium

Ready-made template

Premium: ready-made template

$149a month

Susi is a ready-made package in the community.

  • Load Susi as a proven employee folder
  • Adapt the template to your workflows and approvals
  • Community and course in one shared workspace
Join the community

As of October 29, 2026

Frequently asked questions about Susi

Can AI create Meta Ads for you?

Yes, for the groundwork: Susi researches competitors' Ad Library entries, builds an audience map from real target-audience wording, and writes copy following a fixed four-step structure. She sets up the campaign forced into paused status. Flipping it live and the final call stay with me, she doesn't replace that.

What does an AI agency do differently for Meta Ads than a classic ads agency?

Susi isn't an agency, she's an employee with a fixed tool chain: the same research steps, the same if-then rules for every campaign, documented instead of based on gut feeling. A classic agency sells hours and individual experience, Susi delivers the same process every time, plus reports that justify her verdicts with numbers.

Can an AI set up an entire ad campaign on its own?

Technically yes, with a clear boundary: Susi builds the audience, copy and images and creates the campaign in the Meta account, but every campaign starts forced into paused status. She never releases a single euro herself, budget and live decisions stay with me alone.

What does it cost to run Facebook ads with AI?

The tool itself costs, through my community, from $5 a month for the self-build path or $149 for the ready-made Susi template (as of October 29, 2026). On top comes the actual ad budget at Meta, which I set and approve myself, independent of the tool.

Does AI replace an ads agency completely?

No. Susi handles research, setup and copy, but the decision whether a campaign goes live, and approving the budget, stay with me. She replaces the work beforehand, not the business decision afterward.

Want a campaign that never goes live unchecked?

Susi's template is in the community, with Ad Library research, the four-step copy structure and the paused-by-design rule ready to rebuild.

Join the community

Read on

Also:Creating Meta Ads With AI: A Guide·Set Up a Meta Ad Account and Campaign·Skool Analytics: Reading Posts and Members·Skool API and Automation: What Works·Skool Review from an Operator's Seat·Skool Growth Boost: Bidding Up to 70%·Running Meta Ads to a Skool Community·How to Grow a Skool Community·Skool Onboarding: The First Seven Days·How to Run Ads on Meta: A Guide·Ad Copy With AI: Creatives You Can Test·Audience Analysis for Ads: A Guide·Learn Claude: The Path in Five Stages·Hiring an AI Employee: The Process·Creating an AI Employee: How to Start·AI Employee or Virtual Assistant?·AI and Privacy: What the AI Gets to See·My AI Workforce: Fourteen Employees, One Boss·Hire Your First AI Employee in One Hour·Back to the org chart