My AI employee
Conny writes the reels that grow my account.
Conny has been running in my business since July 19, 2026, and there's a ready-made template for her in Premium.
I give Conny a content brief: a reel, a hook, a script, a carousel or a caption. She delivers a ready-to-approve draft in my own voice, checked against my audience, my content pillars and the house rules. I film, speak and approve.
A real workday
Numbers from my own Instagram review on September 14, 2026, since she was hired in July.
61
Assignment folders since July 2026
17
Content formats reviewed
6,543
Best reel, reach
The part worth telling isn't the win, it's what Conny herself flagged as not working: a carousel with only 104 reach, a batch of pure B-roll footage with two hits out of six attempts, webinar reels between 220 and 510 views. From that pattern she derived her own rule, that a setback belongs in the first sentence of the next review, not a footnote. An employee who writes her own flops into the analysis is a better proof point to me than any single success number.
Her own community course supplies the method behind it: 15,536 analyzed Instagram hooks feed the rulebooks she draws her suggestions from. The same course documents a case where her own data ended a format: reels reach a median of 485 accounts, carousels only 57. Carousels then repeatedly fell below 200 reach with zero saves, and the format was discontinued.
The tools she works with
Her own course describes the carousel workflow concretely:
- A link gets handed over, understood slide by slide, translated into German and put into my tone of voice.
- Images come from an AI image tool or a layout tool, then get filed.
- Finished posts go into a scheduling tool; posting still only happens after my approval.
What she can't do, where I approve
- She invents no personal facts about me: no anecdotes, no numbers, no client details. When in doubt, the spot stays blank.
- She copies nothing from the canonical content archive, she reads from it.
- Posting is my gate. She drafts, I approve.
- She writes in my voice, because I post as myself, not about myself in the third person.
The path: build it yourself or load the template
Standard: build it yourself
Entry point is Learning Claude, then the process for hiring an employee. The role-specific point: Conny is only as good as the rulebooks she draws on, meaning audience, content pillars and hook rules. That's the transferable idea, not a single prompt.
Premium: ready-made template
Conny is a ready-made package in the community: Standard ($9 a month) means building it yourself, Premium ($45 a month) means loading the tested template. As of September 19, 2026, prices in US dollars per Skool.
Frequently asked questions about Conny
Can AI create reels?
Conny writes reels, she doesn't generate footage. Hook, script and caption come from her; the actual filming and editing is done by me and my video colleague.
Which AI can create reels?
Conny runs on Claude, steered by fixed rulebooks on audience and hook patterns. Without that rulebook, the same AI delivers generic instead of fitting suggestions.
Can you have reels made with AI, and what does it cost?
The text and structure, yes; the actual filming, no. Cost-wise, Conny runs on my Claude subscription; there's no separate price per reel draft.
Which AI is suited for Instagram posts?
Best is one that writes from a fixed rulebook rather than from a single prompt. Conny works from a collection of analyzed hooks and format data.
Does AI replace the social media manager?
It takes over the draft, not the decision. Conny delivers hook, script and caption; which format runs, which tone fits and what gets posted is still my call.
Read along as a draft becomes a reel
Conny's template is in the community, with the same rulebooks that carry my own reels.
Join the community