My AI employee

Produce Instagram reels faster.

Conny has been running in my business since July 19, 2026, and there's a ready-made template for her in Premium.

I give Conny a topic, a link or a longer recording. She turns it into hooks, scripts, captions and specific editing briefs, gives feedback and hands the material to Eddi. I only record what is genuinely missing and approve the finished content.

Load Conny

61

Assignment folders since July 2026

46

Reels published in 25 days

15,536

Instagram hooks analyzed

AI editor in chief

46 reels in 25 days, without starting from zero 46 times.

Documented production figures from my Instagram dataset from August 9 to September 2, 2026, and from Conny and Eddi's shared webinar workflow.

46

Reels published in 25 days

25

Reel cuts from one webinar

13

Produced pickup reels

Between August 9 and September 2, 46 reels went live on my Instagram channel. I did not start 46 times with a blank document: Conny pulls ideas from my existing material, develops several hooks, writes the script and caption and checks everything against the audience, content pillars and my voice. After publication, she reviews which formats and openings deserve another iteration and what gets dropped from the next batch.

For a single webinar, that process went further: Conny identified 25 reels and prepared the material for editing. For 13 of them, she produced targeted pickup lines. I recorded them once, and Eddi edited, captioned and finalized the reels from her brief. That is Conny's real sales argument: one source becomes a repeatable production process in which ideas, variants, feedback and editing no longer depend on me every time.

Conny for your business

Your voice, your topics, your content system.

Conny does not copy my content pillars. She learns your audience, your language, your offers and the formats you actually want to produce.

How I use her

Run Instagram reels as a production system

Conny develops hooks, scripts and captions, prepares briefs for Eddi and carries lessons from the review directly into the next production assignment.

Adapted to you

Your editorial system instead of my topic plan

You define voice, audience, platform, content pillars and approval flow. Conny turns them into repeatable assignments instead of isolated ideas with no system behind them.

What you change

  • Audience and offer
  • Voice and content pillars
  • Platform and formats
  • Review and learning rules

Other possible uses

  • LinkedIn posts
  • Newsletter drafts
  • Podcast repurposing
  • Expert carousels

The process stays: Clarify the assignment, write from your knowledge base, check against house rules, get your approval and learn from real results.

How Conny speeds up your reel production

Her own course shows the workflow from idea to published and reviewed content:

01

Develop hooks and scripts

From a topic, link, transcript or existing video, Conny develops several openings, the script and the matching caption in my voice.

02

Direct the edit with Eddi

Conny marks the strongest moments, scripts missing pickups and hands over a clear editing brief. Eddi edits, captions and returns the result for review.

03

Publish and learn

After my approval, the post gets scheduled. Reach, reactions and weak variants feed the next assignment instead of remaining isolated numbers.

What she can't do, where I approve

She invents no personal facts about me: no anecdotes, no numbers, no client details. When in doubt, the spot stays blank.

She copies nothing from the canonical content archive, she reads from it.

Posting is my gate. She drafts, I approve.

She writes in my voice, because I post as myself, not about myself in the third person.

Learn the process. Or load Conny directly.

Standard

Standard: build it yourself

$5a month

Learn the structure, rules and approval gates, then adapt Conny to your own business.

  • Understand the build step by step
  • Adapt rules and examples to your own business

Premium

Ready-made template

Premium: ready-made template

$149a month

Conny is a ready-made package in the community.

  • Load Conny as a proven employee folder
  • Adapt the template to your workflows and approvals
  • Community and course in one shared workspace
Join the community

As of October 29, 2026

Frequently asked questions about Conny

Can AI create reels?

Conny develops the hook, script, caption and editing brief. I provide my own footage or record one precisely scripted pickup, and Eddi handles the edit and captions. That turns reel production into a repeatable workflow instead of a new one-off project every time.

Which AI can create reels?

Conny runs on Claude, steered by fixed rulebooks on audience and hook patterns. Without that rulebook, the same AI delivers generic instead of fitting suggestions.

Can you have reels made with AI, and what does it cost?

The text and structure, yes; the actual filming, no. Cost-wise, Conny runs on my Claude subscription; there's no separate price per reel draft.

Which AI is suited for Instagram posts?

Best is one that writes from a fixed rulebook rather than from a single prompt. Conny works from a collection of analyzed hooks and format data.

Does AI replace the social media manager?

It takes over the draft, not the decision. Conny delivers hook, script and caption; which format runs, which tone fits and what gets posted is still my call.

Do not turn content into another full-time job.

Conny's template is in the community, with the production workflow for hooks, scripts, briefs, approval and review.

Join the community

Read on

Also:How to Write Strong Instagram Reel Hooks·Can AI Create Instagram Reels?·Finding Reel Ideas for Your Business·Outsourcing Instagram Reels: Process, Costs·Skool API and Automation: What Works·Skool Classroom: Courses from Call Recordings·How to Start a Skool Community·Skool Onboarding: The First Seven Days·Writing Skool Posts with AI, with Approval·Learn Claude: The Path in Five Stages·Hiring an AI Employee: The Process·AI for Coaches: Practice Over Hype·AI Agents: 10 Real-World Examples·My AI Workforce: Fourteen Employees, One Boss·Hire your first AI employee·Eddi: he cuts what Conny writes·Back to the org chart