46
Reels published in 25 days
My AI employee
Conny has been running in my business since July 19, 2026, and there's a ready-made template for her in Premium.
I give Conny a topic, a link or a longer recording. She turns it into hooks, scripts, captions and specific editing briefs, gives feedback and hands the material to Eddi. I only record what is genuinely missing and approve the finished content.
61
Assignment folders since July 2026
46
Reels published in 25 days
15,536
Instagram hooks analyzed
AI editor in chief
Documented production figures from my Instagram dataset from August 9 to September 2, 2026, and from Conny and Eddi's shared webinar workflow.
46
Reels published in 25 days
25
Reel cuts from one webinar
13
Produced pickup reels
Between August 9 and September 2, 46 reels went live on my Instagram channel. I did not start 46 times with a blank document: Conny pulls ideas from my existing material, develops several hooks, writes the script and caption and checks everything against the audience, content pillars and my voice. After publication, she reviews which formats and openings deserve another iteration and what gets dropped from the next batch.
For a single webinar, that process went further: Conny identified 25 reels and prepared the material for editing. For 13 of them, she produced targeted pickup lines. I recorded them once, and Eddi edited, captioned and finalized the reels from her brief. That is Conny's real sales argument: one source becomes a repeatable production process in which ideas, variants, feedback and editing no longer depend on me every time.
Conny for your business
Conny does not copy my content pillars. She learns your audience, your language, your offers and the formats you actually want to produce.
How I use her
Conny develops hooks, scripts and captions, prepares briefs for Eddi and carries lessons from the review directly into the next production assignment.
Adapted to you
You define voice, audience, platform, content pillars and approval flow. Conny turns them into repeatable assignments instead of isolated ideas with no system behind them.
What you change
Other possible uses
The process stays: Clarify the assignment, write from your knowledge base, check against house rules, get your approval and learn from real results.
Her own course shows the workflow from idea to published and reviewed content:
From a topic, link, transcript or existing video, Conny develops several openings, the script and the matching caption in my voice.
Conny marks the strongest moments, scripts missing pickups and hands over a clear editing brief. Eddi edits, captions and returns the result for review.
After my approval, the post gets scheduled. Reach, reactions and weak variants feed the next assignment instead of remaining isolated numbers.
She invents no personal facts about me: no anecdotes, no numbers, no client details. When in doubt, the spot stays blank.
She copies nothing from the canonical content archive, she reads from it.
Posting is my gate. She drafts, I approve.
She writes in my voice, because I post as myself, not about myself in the third person.
Standard
$5a month
Learn the structure, rules and approval gates, then adapt Conny to your own business.
Premium
Ready-made template$149a month
Conny is a ready-made package in the community.
As of October 29, 2026
Conny develops the hook, script, caption and editing brief. I provide my own footage or record one precisely scripted pickup, and Eddi handles the edit and captions. That turns reel production into a repeatable workflow instead of a new one-off project every time.
Conny runs on Claude, steered by fixed rulebooks on audience and hook patterns. Without that rulebook, the same AI delivers generic instead of fitting suggestions.
The text and structure, yes; the actual filming, no. Cost-wise, Conny runs on my Claude subscription; there's no separate price per reel draft.
Best is one that writes from a fixed rulebook rather than from a single prompt. Conny works from a collection of analyzed hooks and format data.
It takes over the draft, not the decision. Conny delivers hook, script and caption; which format runs, which tone fits and what gets posted is still my call.
Conny's template is in the community, with the production workflow for hooks, scripts, briefs, approval and review.
Join the communitySeptember 16, 2026 · 15 min read
A caption need not sell, it extends the attention the post already won. How the first two lines work, how long the text may run, where the hashtags belong.
Read the article: How to Write Instagram CaptionsSeptember 17, 2026 · 14 min read
A content plan holds when the cadence fits your own production time. Deriving pillars from your business, batching four weeks at once, and what to measure.
Read the article: How to Build an Instagram Content PlanSeptember 18, 2026 · 15 min read
Tools for Instagram sorted by task instead of by vendor: plan, write, design, schedule, review. With free tiers, entry prices and where each one stops.
Read the article: Instagram Content Tools: What You NeedAlso:How to Write Strong Instagram Reel Hooks·Can AI Create Instagram Reels?·Finding Reel Ideas for Your Business·Outsourcing Instagram Reels: Process, Costs·Skool API and Automation: What Works·Skool Classroom: Courses from Call Recordings·How to Start a Skool Community·Skool Onboarding: The First Seven Days·Writing Skool Posts with AI, with Approval·Learn Claude: The Path in Five Stages·Hiring an AI Employee: The Process·AI for Coaches: Practice Over Hype·AI Agents: 10 Real-World Examples·My AI Workforce: Fourteen Employees, One Boss·Hire your first AI employee·Eddi: he cuts what Conny writes·Back to the org chart