A LinkedIn newsletter is a series of articles you publish on LinkedIn that members can subscribe to. According to LinkedIn Help, every member can start one from their personal profile: click "Write article," open "Manage," choose "Create newsletter," add a title, description and publishing frequency, then write the first edition. When it goes out, LinkedIn invites your connections and followers, and every subscriber gets each new edition as a push notification, an in-app notification and an email. The upside: reach from day one, nothing to set up. The catch: the list isn't yours. LinkedIn Help describes no way to download your subscribers or their email addresses (as of November 2026). A list you own takes more work and responsibility, but the contacts are yours. For most people the answer is both: LinkedIn brings readers in, your list keeps them.
My own newsletter, "From the Engine Room," runs on a list I own, sent with the open-source tool Listmonk on my own servers at Hetzner. On LinkedIn I post what Conny, my AI employee for content, drafts: short posts on AI news, each with an image that shows me as a pixel-art figure. I approve every post myself. Everything on LinkedIn is collected on LinkedIn with AI, everything on building a list on Email marketing for a list you own.
How to start a LinkedIn newsletter
Requirements depend on whether you write as yourself or as a Page (LinkedIn Help, as of November 2026).
The steps:
- Click Write article at the top of your homepage. If you admin a Page, pick the account under Publish as.
- Open the Manage dropdown in the upper right and select Create newsletter.
- Add a title, description, "How often do you want to publish?" and, optionally, an image or logo, then click Done. LinkedIn advises against emojis in the title.
- Write the first edition, click Next, then Publish. In the window that follows, add a line of context; when you click Post, the edition is also shared in the feed.
Your first edition automatically creates a newsletter page listing all editions. Anyone can view it without logging in, but subscribing requires a LinkedIn account. Worth knowing: after creating or deleting a newsletter, you wait two weeks before you can create another, so pick the name carefully.
How subscribers are notified, and what you can see
This is where LinkedIn is strong. According to LinkedIn Help:
- At launch, your connections and followers are invited to subscribe once the first edition is published.
- With every new follower, LinkedIn automatically sends an invitation to subscribe.
- With every edition, all subscribers get push, in-app and email notifications.
Subscribing also means following you, and a member's subscriptions are visible to others on their profile unless they unsubscribe.
Newsletter analytics show article views and new subscribers over seven to 365 days, impressions and engagements, subscriber demographics (job title, company, company size, seniority, location) and your newest subscribers, with buttons to follow, connect or message them. Email sends per edition are on each article's analytics page. For each subscriber, LinkedIn shows the author their name, profile photo, job title and headline, depending on their settings. An email address is not part of that.
Can you export LinkedIn newsletter subscribers?
Short answer: LinkedIn Help describes no export, neither on the newsletter pages nor in newsletter analytics (as of November 2026). Your account's data download doesn't fill the gap. LinkedIn states it "will only provide your own personal data and not that of other members." For articles, the archive contains their URLs; there is no category for newsletter subscribers. Even for your connections, an email address is only included if the member allows it in their settings.
Browser extensions that pull subscriber lists do exist. LinkedIn's User Agreement prohibits using software, scripts, crawlers or browser plugins "to scrape or copy profiles and other data from the Services." And an address obtained that way would not be consent to receive your emails.
Whatever you build on LinkedIn stays there. If LinkedIn changes the feature or your account, you have no copy of your readers.
LinkedIn newsletter vs. email newsletter
Deliverability. With LinkedIn, you don't think about it. With your own list, you do. Google requires everyone sending to Gmail addresses to set up SPF or DKIM and keep the spam rate below 0.3 percent. Above 5,000 messages a day to Gmail, DMARC and one-click unsubscribe are required too.
Analytics. LinkedIn shows which job titles and companies read you, which is valuable for B2B. Your own list shows who opened which edition and clicked which link; what I measure is spelled out in section 7 of my privacy policy (in German).
Privacy: who is responsible for what
This isn't legal advice, just the operator's perspective. I run my list from Germany, so the GDPR and German law apply to it; your situation may differ.
On the LinkedIn side, LinkedIn's Privacy Policy names LinkedIn Ireland as the controller for members in its "designated countries," which LinkedIn defines as the EU, the EEA and Switzerland. What you do yourself with what you see there, for example messaging a subscriber, is on you.
With your own list, you are the controller under Article 4(7) GDPR, the party that decides why and how the data is processed. Three things follow for a list in Germany:
- Consent first. Under section 7(2) no. 2 of the German Act against Unfair Competition (UWG), advertising by email without the recipient's "prior express consent" is an unacceptable nuisance.
- Proof. Article 7(1) GDPR says the controller must be able to demonstrate that the person consented. That's why confirmation emails are standard. For my newsletter, the confirmation link is valid for seven days, and the email address plus time and IP address of signup and confirmation are stored. How to set that up is covered in Double Opt-In: Email Setup and Legal Basics.
- A contract with your provider. If a service sends on your behalf, Article 28 GDPR requires a processor with sufficient guarantees (para. 1) and a contract with it (para. 3). My emails go out through the mail servers of ALL-INKL, acting as my processor.
How to set up sending and the contract in your tool is something we'll look at together.
Using LinkedIn to grow an email list
LinkedIn is good at reaching people who don't know you yet. Your own list is good at keeping them. Here is how to connect the two:
- One topic, two channels. Keep the same core subject on LinkedIn and in your email newsletter, so readers know what they'll get if they sign up.
- A reason to switch. Every LinkedIn edition and every fitting post gets a link to your signup page, with something that only exists there: a template, the long version, a series.
- Signup with confirmation. Readers sign up themselves on your page. Never transfer LinkedIn subscribers, not even by hand.
- Track where they come from. Tag the LinkedIn link (UTM parameters, for example) so your analytics show how many signups it brings.
An example, made up: a consultant writes a short LinkedIn edition every two weeks on one recurring client question, each ending with: "The checklist for this is in my email newsletter." Reach grows on LinkedIn, inbox contacts grow on her list.
An AI employee like Conny can carry much of this. She drafts my LinkedIn posts, and she has already tried out a raw newsletter draft from the week's notes with me. What goes out is my decision: posting is my gate, she drafts, I approve. How a single post comes together with AI is in AI for LinkedIn Posts: A Step-by-Step Guide, and how a newsletter fits into the larger path from first visit to purchase is in Marketing Funnel Examples: Stages in Practice. Setting up your own list from scratch is covered in How to Start a Newsletter: My Own Setup. Which tool fits is compared in Newsletter Platforms Compared: Free Plans.
Frequently asked questions
Who can create a LinkedIn newsletter?
According to LinkedIn Help, all members can, from their personal profile. Pages need more than 150 followers and/or connections, recent original content and a good record under the Professional Community Policies (as of November 2026).
Do LinkedIn newsletter subscribers get an email?
Yes. After each edition, LinkedIn sends all subscribers push, in-app and email notifications. LinkedIn sends the email; you never see the addresses.
Can I move my LinkedIn subscribers to an email list?
Not with any feature LinkedIn Help describes, and scraping them breaks the User Agreement. Email marketing also needs its own consent. Invite readers to sign up on your page instead.
Where to go from here
Decide what each channel is for: reach on LinkedIn, contact on your list. If you already write on LinkedIn, put a link to your signup page in your next edition or post, with a reason to sign up. To see a newsletter like this from the inside, pick a resource on my free templates page and sign up there for "From the Engine Room": each week a real case from my business, the rule I use to run the AI employee in charge, and a template you can take over. Conny herself is a ready-made package in my community, the AI Employee Framework. What LinkedIn does with your posts is covered in How the LinkedIn Algorithm Works in 2026. What you want to stand for on LinkedIn is the subject of How to Build a Personal Brand on LinkedIn. Since every subscribe invitation leads back to your profile, it's worth reading LinkedIn Profile Optimization: Tools and AI. Whether to launch the newsletter from a company page instead is covered in LinkedIn Company Page vs. Personal Profile.
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